LYRIQ Landing Page

As Cadillac prepared to unveil its first all-electric vehicle, I was busy translating early (and scarce) information and strategy into a story. The result was a pre-launch page that helped set the tone (literally) for this revolutionary SUV, as much of this copy was picked up and used in other channels. Amazingly, nearly every word was approved in the first client review—always the goal, but rarely the outcome.