Chevy SUV Lofi Social

Chevy SUV LOFI SOCIAL

Sometimes you just need a break from the fast lane.

And there’s no better refuge from the rat race than the style and comfort of a Chevy SUV.

I love lofi music and art, so when I had to come up with a social post that highlighted the family of Chevy SUVs, my mind immediately went to placing them together in this ethereal, painterly world. Each SUV inhabits a scene that suits their distinct personality, while still coming together as part of a cohesive piece.

To create this, I wrote a detailed outline that meticulously set the scene for each vehicle. Then, I found the perfect lofi music track, gathered lofi art references that best represented the genre, and passed it all along to our brilliant animators at Lunar North, where they married my stylized vision with product-correct CAD data.

The result: A unique automotive social post that performed incredibly well, especially among dealers, who shared the post and saw their highest analytics of the year.

Oh, I also curated a lofi playlist on Chevy’s Spotify profile to help extend the post. Give it a spin on your next meandering drive.