Audi e-tron conquest emails
To drive reservations of the Audi e-tron, we created a two-touch email cadence. The first touch compared the e-tron to its closest electric competitors (spoiler: there were none, which was exactly the point). And in the second touch, we flipped perceptions of electric driving in attention-grabbing fashion. The result: Half of all e-tron reservations were driven by our CRM efforts.
