Associate Creative Director (Copy)
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Audi SUV Direct Mail

AUDI SUV DIRECT MAIL

When Audi asked us to create a direct mail piece that could highlight all of its top-tier SUVs, I immediately pictured map icons. I have no idea why. Then we saw the photography, and a concept suddenly took shape—a travel guide.

We brought the concept to life with high-end production techniques, like vellum and foil stamping, and adventurous copy that took readers on a journey through each SUV.