Associate Creative Director (Copy)
LYRIQ Social Poster Frame.jpg

Cadillac LYRIQ Social

CADILLAC LYRIQ SOCIAL

Sure, we all love a heroic front three-quarter shot. But as Cadillac promoted LYRIQ, the brand’s first all-electric vehicle, we noticed an over-emphasis on its exterior design. So, we decided it was time for this immaculate interior to show out with beautifully-rendered CG and witty, observational VO from the peerless Regina King.